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B2B marketplace

Typically, there are following ways to source the products from China for the importers/business owners:

  • Exhibition
  • Acquaintance introduction
  • Go to the market
  • Online Sourcing

Attending the Exhibition is the most direct, quick and effective way to find products and suppliers. You can see the products quality, and communication with the sellers face-to-face, this is the way of labor-saving and time-saving. And that’s why there are so many different kinds of trade shows around the world. China’s most famous exhibitions attract thousands of buyers every year.

The supplier introduced by Acquaintances is the most reassuring, because of the layer of friends or classmates, colleagues relations, they are more familiar with each other, so it will not be deceived. And the introducer is familiar with both of the buyer and the seller, know the needs and characteristics of both sides, so it is easy to promote the business.

Go to the market is the most well-known method to source products and suppliers. As long as you have the time, walking in the right market around, you are absolutely can get the right products and suppliers.

Here is the market list in Guangzhou

It is very economical and convenient to source the products and the suppliers Online. All you have to do is type in keywords with a computer, and you’ll find hundreds of the products and suppliers in a moment.

As the technology advances, information becomes available more readily. People are don’t like to visit China directly to source products and suppliers, especially for the small orders. Because the human cost is too high, and may not have the good result. Acquaintance introductions don’t happen very often. Participation in the exhibition is also subject to time and place restrictions.

So, the way to source products online is more and more popular. Sitting in an office, with a computer, you can contact and deal with suppliers thousands of kilometers away. Whether you’re a large wholesaler, a brand distributor, a small retailer, a superstore owner, or an online seller on Ebay or Amazon, you can find the right product online.

At present, the most well-known International B2B trading platforms in China are Alibaba, MIC and global sources.

The features of these platforms are described below.


Alibaba is an export marketing service company that helps small and medium-sized enterprises expand international trade. It is based on the Alibaba International Trading Platform, the world’s leading inter-business e-commerce site,  to expand international trade by showing and promoting suppliers’ and products to overseas buyers and then obtaining trade opportunities and orders. Alibaba is one of the first network platforms for export enterprises.

Features: Online display, Online transactions, and online logistics options

Alibaba is a Chinese company, but it is open to foreign suppliers. There are two main types of suppliers, one is the factory, the other is trader. You can select different suppliers based on your needs, and sometimes even run into suppliers in your local country.

For example, with the recent coronaviruses epidemic, you may need the mask. Type the keyword “mask” in the main page.

Alibaba mainpage
Alibaba search page

You can choose the different kinds from the category. And there are 2 options in Supplier types: Trade Assurance and Verified Supplier. These two certifications are internal to Alibaba to ensure the security of the transaction.

alibaba choose type

And you can select the suppliers from different country if you like in the Supplier country/Region.

alibaba choose region

Past Export Country / Region is the Country or Region where the supplier has previously exported.

alibaba past export

If you have a quality requirement and require Certification from an authority, you can choose Management Certification or Product Certification.

alibaba management

If it is a very urgent order, need for immediate delivery, you can choose Ready to Ship, this means the seller has stock, which can be shipped immediately.

alibaba products certification


MIC is an online world of information on Chinese products, providing e-commerce services for Chinese products to the world, aiming at introducing Chinese products to global buyers through the Internet. The MIC website only lists Chinese suppliers, which are also divided into factories and traders.

Features: Online display, Online transactions

All of the MIC online vendors are from China, so if you’re only interested in Chinese products, you’re in the right place.

For example, if you are a wholesaler of Jeans and want to source women jeans factory in China. You can type the keywords “women jeans” in the main page.

MIC mainpage
MIC search

There will be no vendor location option in the search results, as all vendors are Chinese.

Once you find the right product, you can contact your supplier, chat online, or send an e-mail or call directly.

You can also place orders directly online, using an online trading system called If you have a registered the Crov account, you can pay directly from Crov’s account. If you don’t have a Crov account, the system will automatically register a new Crov account with your MIC account. Crov supports all kinds of credit card payments.

MIC payment

Globalsources (

Globalsources is a B2B online and offline display platform that provides information about suppliers and products to buyers through trade fair,, trade magazines and mobile applications, promote trade between Asia and the rest of the world.

Features: Online display

Globalsources has suppliers from other countries as well as China. Its supplier type is also various, has the manufacturer, the exporter, the wholesaler, the agent and so on.

For example of jeans supplier search. Type the keywords “women jeans” in the search box.

GS mainpage

You can select the vendors from different region

GS search

If you find the right product, you can send an enquiry email to the supplier or make an online chat. You can also find their contact information, call them or fax communication

These are the three best online sourcing platforms in China. They have their own characteristics.

Both Alibaba and MIC can be traded online. Globalsources serves primarily as a bridge between customers and suppliers, all transactions need to be handled offline.

The table below is a comparison of the three characteristics.


Chat online


Trade Assurance

Trade online

Online Freight service

Inspection service








Of course, Sourcing products and suppliers is only the first step in a business. There are many steps to deal with in a multinational business.

For example,

Did you find a reliable supplier?

The real supplier or the CON man?

A factory or a middleman?

What is his production capacity?

Does he have the relevant export qualification?

These are all very important issues in cross-border procurement, and great care must be taken to prevent double losses.

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